Arron Culling saw two turtles being sold as food in a wet market and decided to take action.
He bought the turtles, put them in the back of his truck, drove 5km to where it was safer, and released the turtles into their natural habitat.
This inspired Culling to continue to support the turtles. He bought and released all the turtles he could afford.
According to his Facebook page, this is the ninth or tenth time he and friends have done so.
Watch: The miraculous journey of the infant sea turtle as it becomes an adult, and how humans have made their this harder:
The turtle-loving New Zealander took this one further and started a foundation to help the turtles in Papua New Guinea.
However, he had to change jobs and is no longer able to support the turtles.
Turtles as a species are of the most endangered in the animal kingdom, despite being on planet earth for over 100 million years.
They face dangers from multiple fronts. They are often caught in finishing nets, where they drown to death before they can be released.
Climate change is destroying their habitats across the world (specifically ocean plastic). And yes, humans hunt these peaceful creatures for turtle meat.